Coats launches Better Cotton Initiative certified thread

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Coats, the world’s leading manufacturer of sewing thread and needlecraft
brands, has launched two new 100 percent cotton products, Tre Cerchi Vero
and Tre Cerchi Vero+.

The cottons, which can be used for garments from leather jackets to
jeans, have been certified by Better Cotton Initiative (BCI) as being made
from sustainable raw materials, and form part of Coats sustainability
strategy.

In addition, Tre Cerchi Vero+ is Cradle to Cradle approved for its dyes
and chemicals which are completely free of harmful substances, including
pesticides.

Adrian Elliott, president of apparel and footwear at Coats, said: “As
our customers strive to achieve their sustainability goals, we can support
them by exploring innovative solutions and products which are independently
verified as being made from sustainable raw materials.

“We are doing our part to contribute to an end product that the consumer
can trust has been made as sustainably as possible and without compromising
on quality and performance.”

In March this year, Coats published its first sustainability strategy,
which launched seven sustainable targets in order to accelerate the
company’s progress towards a more sustainable future.

Image: courtesy of Coats

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