J.Crew expands to maternity with HATCH

J.Crew is expanding into maternity. The workwear and lifestyle brand has
teamed up with maternity brand HATCH to create a collection of clothing
designed for all three trimesters of pregnancy, as well as pieces for
after. This is J.Crew’s first foray into maternity clothing, as well as
HATCH’s first time designing workwear-specific clothing.

“J. Crew understands exactly how women want to dress during their
workday and beyond. So for us, it was a no-brainer to collaborate with this
iconic label on delivering work-ready styles for mamas-to-be and new mamas
returning to work who want to look and feel great without the added stress
of finding something to wear,” Ariane Goldman, HATCH’s founder to
FashionUnited in an email. “It’s one more way HATCH is supporting women
before, during and after pregnancy – wherever life takes them.”

The new collection, which includes some of J.Crew’s most popular
workwear pieces like the Regent blazer and the Resume Dress, ranges from
59.50 USD to 298 USD and is available on both the HATCH and J.Crew
websites.

Images: Courtesy of HATCH

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