USA Volleyball Announces Marketing Update

USA Volleyball announced in a release that it will continue to brand itself with Zito Partners and InterperformancesUSA (IPZ).

“We, at USAV, are very excited to be partnering with Zito Partners and InterperformancesUSA for our branding and marketing efforts,” a representative from USA Volleyball said in the release. “As the number one high school team participatory sport for girls and the fastest growing NCAA varsity sport, volleyball’s scale is misunderstood. I am convinced that by working with Bob Zito and his team, we will be able to effectively grow the awareness and excitement of this amazing sport as we groom our Olympians for years to come.”

Zito Partners is a boutique firm that represents a varying group of clients and industries. Additionally, Zito Partners assists some clients with financial communication needs. The main goal though is to help build and maintain brands with the clients they sponsor.

InterperformancesUSA (IPZ) is a consulting firm that helps develop strategies for its clients. They are an ally to Zito Partners in addition to USA Volleyball. In addition to consultation, they focus on management and representation.

“USAV is an amazing organization with a phenomenal product and some of the most skilled athletes in the world,” Robert Zito, founder of Zito Partners and managing partner of InterperformancesUSA said in the news release. “We are both honored and excited to have the opportunity to work with Jamie and his team to help build this brand and develop lasting, meaningful corporate partnerships for the organization.”

USA Volleyball operates with an annual budget in excess of $31 million as their support branches over the men’s and women’s national teams for beach, indoor and sitting volleyball in addition to youth/junior national teams, events, coaching education and more.

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